This is our story

Tagsmart is a British technology company formally launched in 2016. We pioneered the application of synthetic DNA tags to verify and certify artworks and developed an online platform to generate highly secure Certificates of Authenticity. We are the go-to provider of these services in the art market and the only such business featured in the 2017 Deloitte Art and Finance Report.

“There is now an increasing need to inject security and confidence into the art market. Tagsmart has innovated a means of authentication and provenance recording which I am delighted to both utilise and strategically support.”

Philip Mould CBE, of BBC's Fake or Fortune and advisor to the company

The journey began when globally renowned frame-maker and fabricator Mark Darbyshire and product designer Steve Cooke got together to explore a solution for certifying art in 2014. Led by Executive Chairman/Founder Investor Tom Toumazis MBE, the team also features experts from art and tech backgrounds including Robert Suss, renowned art collector and Trustee of the Royal Academy of Arts, Aino-Leena Grapin, former Managing Director/CEO at Paddle8 and Ian Griffin, Founder and Executive Chairman of B2B Hotel Marketplace platform eviivo.

Our Team

Charlotte Bearn, Tagsmart Managing Director

Charlotte Bearn
Managing Director
Commercial leader with a background in growing tech and product startups and scaleups.

Steve Cooke
Chief Innovation Officer & Co-Founder
30 years tech and product innovation including the 1st ‘app store’ and products for Mattel, Yahoo! and BBC.

Tom Toumazis MBE
Executive Chairman
Highly experienced media executive and avid art collector, ex-Endemol, Disney, and Yahoo.


Mark Darbyshire
Globally renowned frame-maker, with over 20 years’ experience working with artists, galleries and collectors.

James Fryer

James Fryer
Software developer with 30 years' experience in websites, multimedia, games and systems programming. 

Charlotte Britton - Tagsmart Registrar

Charlotte Britton
Art History and Art Crime specialist, focusing on forgery and fraud.

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Sophie Noire
Marketing and Outreach
Strong background in communications and media. Led sales and marketing projects for Noire Gallery, and Magnum Photo.

Pavel Baskakov
Product Manager
Product developer specialised in the integration of cutting-edge academic research with commercial real-world products.

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Luke Kang
Fulfillment Manager
Experienced Fulfillment Manager with a demonstrated history of working in the fine art market.

Rob Suss
Non-Executive Director
Former MD of Goldman Sachs, active art collector and Trustee of the Royal Academy of the Arts.


Technical Advisers

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Dr Matthew Baker
World leading synthetic DNA pioneer, CSO at Abzena and Co-Founder of Antitope. His work combines targeted immunotherapy for cancer and autoimmune diseases with DNA-security applications.

Mike Triggs

Mike Triggs
Formerly Product Development Manager at Avery Dennison, Mike combines a scientific academic training with over 40 years experience of pressure-sensitive adhesive product development.

Dr Carinna Parraman

Dr Carinna Parraman
Prof. in Design and Colour Print at the UWE Bristol and Co-Director of the Centre for Fine Print Research. Pioneers new print and ink techniques for leading artists.

Professor John Watts

Professor John Watts
Leading authority on surface chemistry focused on adhesive bonding and nano-materials for paints and adhesives. Director of Research of Materials Science at the University of Surrey.

Dr Melanie Bailey

Dr Melanie Bailey
Pioneering developer of ion beam and ambient mass spectrometry analysis of paints and other materials. She has been featured on BBC Radio, Sky News and ITV.

Graham Bignell

Graham Bignell
Leading conservator and art printer. He is responsible for conservation of works by leading contemporary and classical artists from Picasso to Hirst and Hockney.

Prof Bill Redman-White
Professor of IC Design at the University of Southampton, with over 30 years experience of pioneering academic and industrial semiconductor product design at NXP, GEC and British Telecom. 


Strategic Advisers

Joanne Wilson

Joanne Wilson
NY-based art collector and active angel investor with a portfolio of over 90 companies including several art-related businesses. 

Philip Mould

Philip Mould OBE
Director of Philip Mould & Co one of UK's foremost authorities on British Art and the Old Masters and presenter of BBC's 'Fake or Fortune?'.



Aino-Leena Grapin
With over 12  years in the art world and the expertise in the area of both online and physical art market, Aino has held senior roles in Christie's and Paddle8.

Colette Loll

Colette Loll
Founder and Director of Art Fraud Insights a consultancy dedicated to art fraud-related lectures, training, and specialised investigation of artworks.

Mike Adam

Mike Adam
Executive Chairman of Amigo Technology and entrepreneur with a 25-year track record of founding, building and selling analytical technology businesses. 


Nicolas Gitton                      Founder of Artsnap and Tagsmart advisor. 10+ years of business experience in the art world in New York, London and Asia.