Tagsmart is a British technology company, formally launched in April 2016. The company pioneered the application of DNA tags to authenticate artworks and is now the go-to provider of tagging and certification services in the fine art market. It was the only such business highlighted in the 2017 Deloitte Art and Finance Report. The most recent market data from Art Basel placed the market worth at $67bn in 2017 across 39.0m transactions (larger in value than the movie and music industries combined). Tagsmart already has 20,000 artworks on its platform attributed to over 700 artists, and has tagged and certificated more than 8,000 works.

Tagsmart is now in a strong position to capitalise on significant changes in the art market. Collectors are increasingly acquiring work online, sight unseen. This sector is boosted by changing demographics and also by an increasing propensity for artists and galleries to sell online. Philip Mould CBE, of BBC's Fake or Fortune, an advisor to the company and has said “There is now an increasing need to inject security and confidence into the art market. Tagsmart has innovated a means of authentication and provenance recording which I am delighted to both utilise and strategically support.”

The journey began when globally renowned frame-maker and fabricator Mark Darbyshire and product designer Steve Cooke got together to explore a solution for authenticating art in 2014. Led by Executive Chairman/Founder Investor Tom Toumazis MBE, the team also features experts from art and tech backgrounds including Robert Suss, renowned art collector and Trustee of the Royal Academy of Arts, Aino-Leena Grapin, former Managing Director/CEO at Paddle8 and Ian Griffin, Founder and Executive Chairman of B2B Hotel Marketplace platform eviivo.


Our Team

Tom Toumazis

Tom Toumazis MBE
Executive Chairman
Highly experienced media executive and avid art collector, ex-Endemol, Disney, and Yahoo.

Steve Cooke

Steve Cooke
Chief Innovation Officer & Co-Founder
30 years tech and product innovation including the 1st ‘app store’ and products for Mattel, Yahoo! and BBC.

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Mark Darbyshire
Co-Founder
Globally renowned frame-maker, with over 20 years’ experience working with artists, galleries and collectors.

James Fryer

James Fryer
CTO
Software developer with 30 years' experience in websites, multimedia, games and systems programming. 

Rob Suss
Non-Executive Director
Former MD of Goldman Sachs, active art collector and Trustee of the Royal Academy of the Arts.

 

Technical Advisers

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Dr Matthew Baker
World leading synthetic DNA pioneer, CSO at Abzena and Co-Founder of Antitope, Matthew combines work on targeted immunotherapy for cancer and autoimmune diseases with DNA-security applications.

Mike Triggs

Mike Triggs
Formerly Product Development Manager at Avery Dennison, Mike combines a scientific academic training with over 40 years experience of pressure-sensitive adhesive product development.

Dr Carinna Parraman

Dr Carinna Parraman
Professor in Design and Colour Print at the UWE Bristol and Co-Director of the Centre for Fine Print Research, Carinna's studio pioneers new print and ink techniques for leading contemporary artists.

Professor John Watts

Professor John Watts
Leading authority on surface chemistry focused on adhesive bonding and nano-materials for paints and adhesives, John is currently Director of Research and Professor of Materials Science at the University of Surrey.

Dr Melanie Bailey

Dr Melanie Bailey
Pioneering developer of ion beam and ambient mass spectrometry analysis of paints and other materials, Melanie's work has been widely featured in the national and scientific press, on BBC Radio, Sky News and ITV.

Graham Bignell

Graham Bignell
Leading conservator and art printer, Graham set up his first studio in 1981 and is responsible for conservation of works by leading contemporary and classical artists from Picasso to Hirst and Hockney.

Professor Bill Redman-White
Currently Professor of IC Design at the University of Southampton, with over 30 years experience of pioneering academic and industrial semiconductor product design at NXP, GEC and British Telecom. 

 

Strategic Advisers

Joanne Wilson

Joanne Wilson
NY-based art collector and active angel investor with a portfolio of over 90 companies including several art-related businesses. 

Philip Mould

Philip Mould OBE
Director of Philip Mould & Co one of UK's foremost authorities on British Art and the Old Masters and presenter of BBC's 'Fake or Fortune?'.

 

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Aino-Leena Grapin
With over 12  years in the art world and the expertise in the area of both online and physical art market, Aino has held senior roles in Christie's and Paddle8.

Colette Loll

Colette Loll
Founder and Director of Art Fraud Insights a consultancy dedicated to art fraud-related lectures, training, and specialised investigation of artworks.

Mike Adam

Mike Adam
Executive Chairman of Digital Animal and entrepreneur with a 25-year track record of founding, building and selling analytical technology businesses. 

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Nicolas Gitton                      Founder of Artsnap and Tagsmart advisor. 10+ years of business experience in the art world in New York, London and Asia.