The Cultivist: the global art club announces strategic partnership with Tagsmart

TAGSMART is delighted to have entered into partnership with The Cultivist, the world’s leading arts club offering collectors unique access to museums, galleries and art fairs worldwide. 

This collaboration launches with the tagging and certification of 300 limited edition prints by renowned Latin American artist Gaston Ugalde (b. 1944). The work Red Orange (2015) focuses on the development of the artist’s colour theories . Ugalde’s creative process celebrates experimentation by mixing performance and installation. No digital manipulation is used in the creation of this work. 

Each print has been tagged using the Tagsmart’s synthetic DNA tagging system to secure the authenticity and provenance of the work. The prints come with a certificate of authenticity produced exclusively for members of The Cultivist as part of the Artist Edition Series. The Series focuses on sharing the most exciting talents from emerging markets in countries all over the world. 

Georgie Borthwick, Director of Corporate Partnerships at Cultivist said: “As the global arts club dedicated to making new connections across the art world, it is important to us to promote new technologies that help our collaborating artists, galleries, and institutions to continue their fantastic work. It has been a pleasure to support Tagsmart as a new business that entered the market with us, and our partnership has allowed us to elevate our Global Artist Edition series, where we provide a platform for artists from young and emerging markets, into a collectible and authenticated series”. 

Tom Toumazis MBE, Executive Chairman of Tagsmart said: “We are delighted to be able to announce this important partnership with The Cultivist. It is thrilling to authenticate limited edition prints for their Global Artist Edition series”

About The Cultivist:

The Cultivist is a unique art membership club that offers to his members the opportunity to visit museums, galleries and art fairs worldwide with a single membership card. The Cultivist provides unique and privileged access to every aspect of the art world. 

About Tagsmart:

Developed by the art world for the art world, Tagsmart offers complete art authentication solutions, designed for artists, collectors, and sellers of art. Endorsed and used by leading and upcoming artists, Tagsmart uses DNA technology to identify artworks together with a unique system for issuing Certificates of Authenticity. These services are fully integrated with a secure online Provenance Record which enables artists to verify the authenticity of their artworks and create an accredited chain of provenance.

Tagsmart Weekly Discovery: Jessica Zoob’s Celebration of Beauty

Jessica Zoob is am acclaimed  British artist and former theatre designer based in Lewes, East Sussex. She trained at the Central School of Art at Nottingham Univerisity. She started her career as theatre designer to then become a full-time artist in 2000. She exhibits regularly in and around London and she has  artworks in private collections worldwide.


Jessica Zoob’s paintings are inspired by her time spent traveling through China and Indonesia where she acquired local techniques to apply to her paintings: real and emotional landscapes. Her unique collection: “The Metal Lily Print Collection” which will launch tomorrow 16th of November, is inspired by her time traveling around Asia where she was first inspired by the beauty of the lily flowers.
She says: “I think that it must have been the first time I saw them on mass and the image of that magical carpet of colour has stayed with me ever since.”


Jessica’s abstract paintings take the viewer on a journey where the observer’s feelings and imagination contribute to complete and enrich her works.

The Metal Lily Collection is a very special limited edition collection where only eight versions of each lily will be created each of them on different metal.  Do not miss the opportunity to own your very unique lily!


For more details on Jessica Zoob Lily Collection and for upcoming events, visit her website: