The Other Art Fair

Tagsmart hand-pick: best 2017 exhibitions... so far!

What was the best exhibition you’ve been to over the past few months? Here are the Tagsmart team’s highlights of 2017 so far, plus what we’re looking forward to next!

Julie Smith, Business Development Manager
Wolfgang Tillmans at Tate Modern

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His abstract photography pieces were just beautiful, particularly Blushes #136 (2014). It was the first time that I saw photography executed in this way. By playing with chemicals and light, he created almost a painting through photography. Another work that drew me in was Tillmans’ luscious and foamy depiction of the sea in La Palma (2014). Very satisfying to look at.

My next exhibition: Kevin Callaghan at Doswell Gallery

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Aya Aroukatos, PR & Marketing Executive
Donna Huanca’s Scar Cymbals at the Zabludowicz Collection

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This exhibition at Zabludowicz Collection was the most moving exhibition that I had ever been to, leaving a permanent impression on me. 

Upon entering, I was faced with mostly naked men and women, wearing only latex, ripped bodystockings and slathers of paint. They moved in slow motion to the sound of a heavy bass, leaving remnants of paint on the glass installation and footsteps in the sand maze.

I thought that a room filled with naked people would put me on edge, but somehow I felt I could sit in the beautiful chapel and watch the scene with comfort, totally mesmerised by the passing models who seemed totally unaware of my presence.

The show could have been laughable, but Huanca executed it with a certain delicacy and fearlessness which I cannot contest.

My next exhibition: Michael Wolf’s Tokyo Compression at Flowers Gallery

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Julia Ferreira de Abreu, Marketing Manager
Joel Shapiro at Pace Gallery

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Back in the 1950/60s, Hélio Oiticica created the radical series of red, yellow, and orange hanging structures called Relevos Espaciais (Spatial Reliefs). Built from sheets of plywood, they intersect and overlap, leaving gaps through which light can pass. By transposing blocks of colour into space, Oiticica involved the viewers in a personal and immersive way with these three-dimensional constructions.

It seems to me a further step was taken in this direction with Joel Shapiro’s suspended sculptures, which seem to float and defy gravity. Open to several possible interpretations, his continuous study of the dynamics of form and colour confounds expectations and challenges our senses.  

My next exhibition: Giacometti at Tate Modern and The Discovery of Mondrian at the Gemeentemuseum Den Haag 

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Steve Cooke, Chief Innovation Officer & Co-Founder
Picasso: Minotaurs and Matadors at Gagosian Grosvenor Hill 

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What fascinates me about him is his almost unique talent for creative composition, which is really clear in the works shown here. There was less emphasis on his paintings, which suited me because I don’t enjoy them as much! I bought several, of course – they took my cheque.

My next exhibition: The Other Art Fair at the Truman Brewery

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Pavel Baskakov, Product Development Manager
David Hockney at Tate Britain

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I loved the way it was set up. It was very interesting to see periods in his life divided by rooms and so much of his work in one place. The last room with digital iPad drawings just showed how talented he really is, that he could adapt quickly to new media.

My next exhibition: Summer Exhibition 2017 at the Royal Academy of Arts

#TagsmartTips for TOAF artists

Hi there! As The Other Art Fair approaches, we at Tagsmart thought we could give you a hand. We know how overwhelming an art fair can be, so we’ve created this handy checklist to help you make sure you don’t forget anything:

1. Photograph all your artworks and ensure you have the best quality digital copies saved.

2. Create your artwork records on the Tagsmart Certify platform: guarantee the authenticity of your artworks, create your online catalogue which can be viewed and shared on social media or via email, and ensure you will be able to issue secure Tagsmart Certificates of Authenticity for your buyers at the fair. Not a Tagsmart Certify artist yet? Register now!

3. Set all prices set and have cheaper priced artworks for those who cannot purchase the more expensive pieces. Don’t forget to bring along some red dot stickers to indicate an artwork has already been sold.

4. Let our team know if you need any Tagsmart Certify materials. Do you need Smart Tags for your artworks? Order them now! How about some promo materials? Just get in touch and we can send you sample Certificates of Authenticity and ‘Tagsmart Registered’ wall stickers.

5. Don’t forget your business cards to be given to your buyers and people who show an interest in your work. How about sending a newsletter to your collectors too?

6. Package and transport the artworks with special care and create label cards to be included alongside the artworks.

7. When setting up the exhibition space, imagine how visitors will interact with your artworks. Which piece will they see first? Try to plan ahead what will be replacing the sold artworks.

8. Take pictures! This is a moment you will want to remember for years to come!

Good luck, have fun and enjoy yourself!