We are thrilled to announce our new partnership with ART GODA, an online art boutique that also represents artists and reaches their local audience in Zurich through pop-up exhibitions.
We are delighted to announce Iconic Images will now be using Tagsmart DNA Tags specifically designed for photographic papers and mounted works and Certificates of Authenticity as a guarantee of authenticity and provenance.
Robin Morgan, Iconic Images’ CEO and Creative Director explains: “The art market has traditionally been vulnerable to forgeries and lawsuits: Tagsmart presents a sea of change in the industry, offering a robust and fail-safe mechanism to verify art and photography. It is great news for us, and great news for collectors.”
Representing some of the world’s most celebrated photographers, Iconic Images will introduce this innovation by tagging two of Terry O'Neill’s most famous images – Frank Sinatra on the Board Walk and Brigitte Bardot with a cigar in her mouth.
By using Tagsmart’s triple lock solution to seal the authenticity of artworks, Iconic Images and Terry O'Neill can also control their limited editions works, protect collectors, their names and reputation against fakes and forgeries and complement their existing digital protection.
According to legendary photographer Terry O’Neill, “Tagsmart’s authentication solution reassures collectors that the work they are buying is authentic and its value will be protected.”
Tom Toumazis MBE, Tagsmart’s Executive Chairman, was invited to speak at this year’s Professional Advisors to the International Art Market Conference, which took place at Sotheby’s Grosvenor Galleries at Aeolian Hall on 11 July.
He took the opportunity to discuss Tagsmart’s journey, which began with Steve Cooke, our Chief Innovation Officer, and renowned frame-maker Mark Darbyshire. Led by Tom, in the past couple of years we gradually assembled an esteemed board of advisers formed of the UK’s foremost security, art conservation, software and materials science experts.
Throughout Tagsmart’s evolution, we have endeavoured to create a solution which appeals and conforms to our clients needs and wants. We have worked extensively alongside scientists and conservators ensuring our Tag does not interfere with the artwork and is applied with ease. The outcome is our triple-lock solution for authentication encompassing the DNA Tag providing proof of origin, the Certificate sealing ownership and our digital Provenance Record acting as a digital passport over time.
After a year since Tagsmart’s launch, we are pleased to be working with some of the UK’s leading artists including Mario Testino and Gary Hume and to have tagged over 5,000 works of art.
We are honoured to have shared our story with other professionals in the field, discussing the challenges of establishing authenticity and how we believe technology is leading the way forwards in addressing this issue.