5 things you need to do before you start selling art

Cataloguing your work is a very important aspect of being an artists and we can help you and ArtGoda chooses Tagsmart to do it.

In this video Goda Smilingyte (founder of Art Goda) explains the 5 things every artists must do before he or she starts selling the artworks.

1. have a good body of work

It is very important to have enough art before you start showing it to the public and selling it, weather online or offline. It is not just about showing that you have something to offer — you must have a good body of work that proves you are dedicated to what you are doing. Besides, the more art you crate, the better you are at it. Whether you will decide to sell art online or approach galleries — you must show your best works and have enough of them to prove that you are serious and committed to your creative career. 

 Now you are probably wondering what number of artworks is substantial? It really depends on the medium. I would say painters would probably need at least 20 good pieces, sculptors could start with ten and photographers — 50. There is no precise number, the more the better of course, but you should come up with a good number pieces that you are happy with and would be proud to show to others.

2. prepare your artworks for sale

Artworks should be signed and dated, editions should be numbered. Your artwork should be finished nicely. If it’s a painting I would recommend to frame it or work on the edges, so it is ready to hang when someone buys it. This adds value and demonstrates you care about those who buy your work. It may sound self explanatory, but trust me, I have seen so many cases when artists forget about these basic things!

3. consider the pricing

Pricing your art may be really challenging, because even in the same medium and similar styles prices vary so much! In order to be competitive — do your research. Find out what sells and for how much, look at similar sized artworks and artists who are in the same stage of the career as you. The general rule here: it is better to start at more affordable prices and increase them with time rather than go the other way round.

4. document your art

Think how you will justify the authenticity and — make an inventory list! Believe me, you will not remember all details about all your artworks after some time, so keep tidy records of all your works, track your sales and prices. You will really find your inventory list helpful in conversations with collectors and art galleries.

5. write a good artist bio, artist's statement and describe the artworks in written

We all know that stories sell! So tell a story about each artwork and prepare a professional bio. Don’t forget about the Artist’s Statement. I know you might not want to do it, but you must. If you are struggling with a text — find a friend or a professional who could help, because you will need the written info for reaching to approach galleries as well as selling your art online.