A British company is the latest to launch a labelling system that uses synthetic DNA to help protect works by living artists. Mark Darbyshire, the London framer, and Steve Cooke, the software developer, have created Tagsmart Certify to help combat forgeries. While issues of authenticity dog the market for older works, Cooke says the dynamics of today’s broader landscape—including online channels and emerging markets—heighten the need for immediate authenticity in contemporary art.
“Some artists don’t want to get technical, but they may now just have to be,” he says. Artists who have already endorsed the product—which has 12 security features, including its DNA label—include Mat Collishaw, Idris Khan and Gary Hume, who are among Tagsmart’s founding supporters.