Great photos come with great provenance

We are delighted to announce Iconic Images will now be using Tagsmart DNA Tags specifically designed for photographic papers and mounted works and Certificates of Authenticity as a guarantee of authenticity and provenance.

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Robin Morgan, Iconic Images’ CEO and Creative Director explains: “The art market has traditionally been vulnerable to forgeries and lawsuits: Tagsmart presents a sea of change in the industry, offering a robust and fail-safe mechanism to verify art and photography. It is great news for us, and great news for collectors.” 

Representing some of the world’s most celebrated photographers, Iconic Images will introduce this innovation by tagging two of Terry O'Neill’s most famous images – Frank Sinatra on the Board Walk and Brigitte Bardot with a cigar in her mouth.

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By using Tagsmart’s triple lock solution to seal the authenticity of artworks, Iconic Images and Terry O'Neill can also control their limited editions works, protect collectors, their names and reputation against fakes and forgeries and complement their existing digital protection. 

According to legendary photographer Terry O’Neill, “Tagsmart’s authentication solution reassures collectors that the work they are buying is authentic and its value will be protected.”