'Genetic fingerprints' for art fights fakes

How do you know if what you’re buying is the real deal? 

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Thousands of art forgeries flood the art market every year, but now Tagsmart presents ‪Certify‬, a smart, secure solution for art authentication that will make faking artworks harder. Leading British artists like Gary Hume, Marc Quinn, Mat Collishaw and Idris Khan have already welcomed the technology.

Tagsmart CEO Lawrence Merritt talks about art authentication, fighting art forgery and Certify.