Tagsmart offers Own Art galleries 20% off ‘DNA tags’ and certificates. An exciting British technology company that launched in 2016, as of May 2018 had over 23,000 artworks on their online platform, the Tagsmart Artist Register. They have issued more than 11,000 tags and Certificates of Authenticity for works by nearly 250 contemporary artists. They were noted in the 2017 Deloitte Art and Finance Reportas a key new infrastructure development with a “unique” system for issuing highly secure certificates.
We spoke to Sophie Noire, from Tagsmart Communications & Outreach, ahead of the launch of their new trading platform Tagsmart Connect. Launching in September 2018, this is a partnership with Own Art online gallery Artrepublic.com as well as ArtSnap and IdeelArt.
Artworks are protected using Tagsmart Certify - DNA tagging technology. Artists are then able to submit protected art, directly to online retailers. Retailers are able to select trusted inventory and offer it to their collectors. Collectors purchase works with confidence.
“I see a great value in the partnership with Tagsmart, we want to sell trusted art online via our marketplace. It is important for us to have complete and accurate records relating to the works whilst being able to reduce administrative effort. Tagsmart allows us to do so in a very efficient and secure way.”
September is always an exciting month in London; new beginnings, new people starting their journeys but most of all, loads of great art! What’s better than embracing all this with a fabulous MA Summer Show at the Chelsea College of Art?
Here at Tagsmart, our favourite is the work by artist Azraa Motala, her self-portrait, dominantly hanging above our heads, will leave you speechless.
We are delighted to announce IdeelArt as a launch partner of Tagsmart’s latest development, a pioneering B2B platform that will enable artists to trade trusted work online.
IdeelArt will become the world’s first fully DNA tagged & certified online art retailer. IdeelArt, a global online retailing platform offering work by some of the world’s greatest abstract artists announced a long-term strategic partnership with Tagsmart, a British technology company, which has established a new standard in authentication and certification for the art market.
Tagsmart is launching a B2B platform in September, providing tagged and certified works to online retailers. IdeelArt will be a launch partner in the service, offering trusted works supplied by Tagsmart’s artists.
IdeelArt is an online gallery that offers some of the greatest abstract artists in the world, available to buy in just a few clicks. IdeelArt keeps you in the loop regarding upcoming exhibitions, publications, new works and more via up-to-date abstract art news. IdeelArt also actively represents artists, much like a traditional brick and mortar gallery providing powerful online support to their represented artists by ensuring their visibility is increased on the most influential social networks, art marketplaces, and non-commercial platforms.
Artwork’s records can be easily lost or misplaced, making it almost impossible to keep track of them.
This happened to Norman Rockwell’s; 20 years ago two of his paintings went lost and were never found again.
Norman Rockwell was one of the most influential figurative artists of America, his work still resonates in current advertisement and contemporary illustration, however, not even the most successful artists are protected from fraud or forgeries.
Thankfully, nowadays, improvements in technology and innovative companies are working towards developing a trustworthy, solid provenance record.
Our aim at Tagsmart is to create a secure art world, our DNA tags allow artists and collectors to protect artworks in seconds, using revolutionary technology such us our revolutionary DNA services and certification services. To make it all more secure, we also issue Certificates of Authenticity that provide accredited ownership history which is linked to a digital provenance record.
We hope Norman’s lost paintings are found and that whoever finds them makes sure to tag them!
We are asking you to invest in the entire company, not just this new and exciting part of our offering.
You will be investing in the continued development of our tagging which is the key part to delivering trusted art, alongside the certificates and the digital provenance record that accompanies every artwork.
Our crowdfund will also and importantly allow us to connect to connect artists to online retailers at the click of a button. Online retailers will have access to a large number of trusted works.
We believe our technology can help build greater trust for buyers. Our missionis to help the art world trade with trust.
In Tagsmart, we offer a simple and secure solution to these problems with the aim of fostering trust and credibility among artists, galleries, and collectors.
It’s FREE to join and use Tagsmart and upload your artworks to our secure digital platform, enabling you to easily manage your portfolio.
Artist and curators can now beneficiate from certified, more trustful art transactions. This is done through our Certificates of Authenticity (Certificates cost £10+VAT), these are accompanied by a free online account giving access to a digital provenance record for the work. They can be ordered at any time directly through the platform. This cost includes our standard service (production within 3-5 working days and P&P within the UK). For deliveries outside the UK, P&P is £3.50 extra.
On top of the certificates and the digital provenance record, we are pioneers in DNA Tags, these allow for the authentication to be inbred in the work itself.
Every tag comes with a free Certificate, provided the latter is issued after the tag has been applied to the work. Tag prices depend on the type of tag, volume, and level of service.
Within one week since we launched the campaign, 100 investors have joined us on our crowdfunding. Thank you, everyone, for your support!
We had a very busy week, including announcing two strategic partnerships. Firstly, with Artellite, the e-commerce solution designed for the curated art world. And secondly with IdeelArt, an online gallery that offers some of the greatest abstract artists in the world available to buy in one click, which we aim to help become the world’s first fully DNA tagged and certified online art retailer.
If you haven’t already joined us, now is your chance to get involved and share in our success. Click here to find out more.
If you have any questions or simply want to know a bit more about our plans we’d be happy to chat with you. Please give us a shout and join our amazing crowd of investors who’ve already joined the trusted art revolution.
Tagsmart, the global innovators of DNA tagging and artwork verification, and Artellite Ltd ecommerce for the arts industry pioneers, are delighted to announce their new partnership which will see Tagsmart offering its certification technology through Artellite’s online galleries, DegreeArt.com, Contemporary Collective, DegreeArt.cn and ArtProQuo.com.
The certification service will be powered by Tagsmart who operate the world’s leading provenance, certification and asset verification company focussed exclusively in the art world. Dedicated to driving art sales by delivering trust, Tagsmart will offer Artellite’s collectors secure physical and digital certification. As part of the collaboration, Tagsmart will become a supporter of the 2018 Student & Graduate artists art award ‘the Signature Art Prize’, powered by Artellite.
Artellite, is the ecommerce solution designed for the curated art world, which exists to lead the emerging, handpicked art market online. Now with over 4,500 users and over 65,000 listed artworks, Artellite exists to solve and respond to the challenges the art market faces as it embraces the power of ecommerce.
The Signature Art Prize was established by gallery Directors Isobel Beauchamp and Elinor Olisa in 2007 to celebrate and identify emerging artists’ ‘Signature Style’. They define an artist’s ‘signature style’ as being “that which makes an artist unique; a combination of process and method, contributed to by the artist’s own personality which results in a piece that is unique and specific to them.”
Consequently, according to our advisor Philip Mould, “there is an increasing need to inject security and confidence into the art market."
Collectors are increasingly acquiring online, sight unseen. This sector is boosted by changing demographies and also by increasing propensity for artists and galleries to sell online. Repeated reserach has shown that online buyers increasingly see art as an investement/asset class and are deterred by trust issues.
We are currently working on a new service. The new online development will be the first platform to enable the trade of trusted art online through a revolutionary B2B artwork aggregation service. Artists will be able to submit trusted art, pre-tagged and with a Certificate of Authenticity, directly to online retailers.
It will launch in September 2018 with the support of leading and emerging artists registered on the Tagsmart platform who will offer their works for sale.
Further announcement of retailer partners will be made in the coming weeks.
artrepublic.com pioneers in the world of online art retail and a leading destination for the purchase of contemporary works, have announced an extended partnership with Tagsmart, the British pioneers of DNA tagging and artwork certification.
Tom Toumazis MBE, Executive Chairman of Tagsmart says:
“Given artrepublic.com’s reputation and reach, we’re delighted to be working with Anthony Nelson and his team.
It is great to see such the company join us as one of our launch partners. A large number of our artists are keen
to extend their reach and distribution and being able to offer their works via our platform to artrepublic.com is a
great way of offering trusted art direct to collectors around the world.“
"We’re delighted to be partnering with Tagsmart for the launch phase of their new B2B development. The online
market is extremely vulnerable and here at artrepublic.com we believe that Tagsmart have come up with the
highest degree of technology that could really help artists to sell more online by connecting them to various
platforms and at the same time safeguard the peace of mind for artists and collectors.”
We’ll be announcing more partnerships over the coming weeks.
Our mission is to help the art industry hashtag#trade with hashtag#trust.
Tagsmart is delighted to announce the development of the world’s first platform to trade trusted art online provisionally entitled: the ‘Hub’.
The Hub will be the first platform to enable the trade of trusted art online through the UK’s first B2B artwork aggregation service. Artists will be able to submit trusted art, pre-tagged and with a Certificate of Authenticity, directly to online retailers.
The Hub will launch in September 2018 with the support of leading and emerging artists registered on the Tagsmart platform who will offer their works for sale. Further announcement of retailer partners will be made in the coming weeks.
Tagsmart joins with Metro Imaging to launch the first ever integrated printing and authentication service. DNA tagging and certification of mounted and unmounted works will be conducted on site at Metro Imaging HQ, with the support of Tagsmart.
“We at Metro Imaging believe that Tagsmart have come up with a system that should be adopted across the creative industries. Their platform provides access to a non-invasive product that utilises the highest degree of technology; ease of use and safeguarded key-chains that allows an exceptional peace of mind for artists; collectors and curators. “
Steve Cooke, Tagsmart Co-Founder, and Chief Innovation Officer says:
“It’s a huge pleasure to partner with Metro Imaging as we have very important shared values. Photography and printing are highly exposed to forgery that is why it is important to build provenance. It is such an essential part of the work’s journey. Those are the things that really matter to us as a provenance and security company. Metro creates that physical embodiment of all the hard work that is put behind the artist and Tagsmart benefits from their provenance event meaning that we can track it on our platform. The two companies really get together perfectly.”
Metro is the UK’s leading professional photographic lab for art printing, film processing, retouch, mounting, framing and exhibition services.
With almost 40 years in the photographic industry, this pro-lab is run by a flexible workforce of multi-disciplined and skilled professionals so that the level of expertise is second to none. Metro’s incredible knowledge about art and photographic production helps customers to understand their needs and tailor specific services to best suit them.
Tagsmart is a British technology company, formally launched in April 2016. The company pioneered the application of DNA tags to authenticate artworks and is now the go-to provider of tagging and certification services in the fine art market. It was the only such business highlighted in the 2017 Deloitte Art and Finance Report. Tagsmart already has 20,000 artworks on its platform attributed to over 800 artists, and has tagged and certificated more than 11,000 works.
The company have relationships with hundreds of artists, galleries and fabricators, from world-renowned founding partners like Gary Hume through to increasing numbers of emerging and decorative artists.
Tagsmart is a British technology company, formally launched in April 2016. The company pioneered the application of DNA tags to authenticate artworks and is now the go-to provider of tagging and certification services in the fine art market. It was the only such business highlighted in the 2017 Deloitte Art and Finance Report. Tagsmart already has 23,000 artworks on its platform attributed to over 200 artists and has tagged and certificated more than 11,000 works.
The company has relationships with hundreds of artists, galleries, and fabricators, from world-renowned founding partners like Gary Hume through to increasing numbers of emerging and decorative artists.
Opening today…THE REAL BAMBI Show! Bambi Street Artist has curated her first ever solo show at Joseph Fine Art. Bambi is the pseudonym of a contemporary British street artist. Known for her stencilled graffiti works, Bambi creates street art to offer social commentary and address political concerns, often through the depiction of notable contemporary figures.Bambi recently gained international acclaim for her piece entitled Lie Lie Land, which features a dancing Theresa May and Donald Trump in the pose made famous by the movie La La Land.
All works created by Bambi since 2016 are accompanied by a Certificate of Authenticity and unique DNA Tag produced by Tagsmart to authenticate all original works.
The 5th My Art Haven series carry on with new episodes. In this episode Steve Cooke reveals what he would own for his My Art Haven if money and space were no object. His first choice is a majestic statue which is located inside an Indian cave excavated around the 7th century A.D. Do you know which one it is? Find out more about the Indian Kailash Caves and the incredible statues they have inside and discover what else is in Steve’s fascinating My Art Haven collection.
Widewalls: Let us start by introducing Tagsmart to our readers. When was it conceived and who is in the team behind it?
Tom Toumazis MBE: Tagsmart was set up by globally renowned frame-maker and fabricator Mark Darbyshire and product designer Steve Cooke in 2014.
The team features experts from art and tech backgrounds including Nicolas Gitton, former UK MD of Paddle8, Robert Suss, renowned art collector and Trustee of the Royal Academy of Arts and Aino-Leena Grapin, former EMEA MD at Paddle8 who held senior roles at Christie’s.
Widewalls: What can you tell us about your own background? How did you get into this business?
TT: I worked in the media and entertainment world for over 30 years and I am a keen art collector. A good friend of mine introduced me to Steve Cooke and I loved the scale of the idea and wanted to get involved as an investor and was asked to join the company as Chairman in January 2015.
Since last year, I now spend all my time working with Steve Cooke helping build the business.
How Does Tagsmart Work?
Widewalls: Tagsmart uses “physical DNA Tags to identity artworks via an online service.” Could you explain what this means?
TT: Tagsmart offers an all-round complete art authentication solution, combining physical and digital elements. Applied to the back of an artwork, our Tags seal its authenticity.
Every component of the Tag is part of a complex web of security measures, using revolutionary label technology featuring the latest synthetic DNA taggants and inorganic compounds.
Applied within seconds, each Tag has its own unique reference number, linked to the artwork’s secure Certificate of Authenticity and its digital counterpart. Our secure Certificate of Authenticity offers additional, proprietary security measures to defeat forgery and ensure that its validity is restricted to the registered owner of the work.
Last but not least, the Digital Certificate acts as the virtual twin to the physical certificate which becomes a passport over time featuring the artwork provenance.
Widewalls: How does your tag work across different media – for instance, the high-end limited edition books, which is a fairly recent addition to your services?
TT: We recently partnered with Moonlight Books, Tagsmart developed a new DNA stamp technology specifically for high end limited-edition books. The company authenticated Ricochet: David Bowie 1983 by the rock star photographer Denis O’Regan, which includes a fine art collection of rare photographs of David Bowie’s tour.
Last October we made our first move into tagging sculpture, working with internationally- renowned artist Idris Khan for his exhibition Absorbing Light 46 at Victoria Miro Gallery.
Who Has Tagsmart Already Partnered With?
Widewalls: Your company works with artists, galleries and collectors. How do your services benefit each of them?
TT: We have had a great deal of interest from artists working in the primary limited edition print market but we also work with over 20 galleries here in the UK. We recently signed a deal to partner with Own Art, who have a relationship with over 300 UK galleries to offer our technology.
Our interaction with collectors is when they buy a work and come onto our platform. They can update information about each artwork as well as sharing their piece with friends on social media.
Widewalls: Can you name a few artists you’ve already partnered with? How do you describe these relationships?
TT: We are working with hundreds of artists and they range from renowned contemporary artists like Gary Hume and Marc Quinn to emerging artists who love what we do and want to start their art journey by adopting our technology. Some of our artists played a key part in the developing of our technology.
Widewalls: What are your views on the art market at this moment, both the “physical” and the online one? Where do you see it going in 5 years?
TT: The industry is undergoing some significant changes. Artists, Auction Houses and Galleries are trying to figure out how they can embrace the online market. Some are closer than others. We see online retail as becoming a larger part of the art market – but trust is a key component to helping build that growth.
If art is ever to enjoy the kind of market share online that we have seen in other sectors, provenance and authenticity will need to sit at the very heart of the art world. That is exciting for Tagsmart as we can play our part in supporting that transformation.
Widewalls: What is currently in the pipeline for Tagsmart?
TT: We are always iterating our physical and digital technology. More recently and part of our plans for later in the year is we are developing a way how we can help connect artists with online retailers, enabling artists to choose from dozens of online retailers to list and sell their artworks while allowing online retailers to select between thousands of trusted tagged and certified works.
The interview was carried out and written by Widewalls magazine.
Anne-Claire Fleer is a London based Dutch abstract artist whose work has been selected as a prize for the Tagsmart competition. She defines herself as ‘bold and energetic’ and that’s exactly what her works inspire: happiness, joy and energy!
Her canvasses and other creative expressions; body painting and sculpture paintings, are colorful, chaotically structured and contrasting. Her approach is intuitive, her main media acrylic and spray paint on canvas and her inspiration comes from everyday life, both internally and externally.
Anne-Claire is an inspirational person who left the business world to pursue her dream in becoming a full time artist.